Common Networking Mistakes

Some people mistakenly believe that business networking is just about attending meetings, handing out business cards, and waiting for referrals. This approach often leads to frustration. To help you succeed as a member of our group, we’ve compiled a list of common networking mistakes to avoid:

1. Selling: A frequent mistake is coming to meetings to sell yourself, your products, or your services. This approach is usually a turn-off. Networking is about building relationships and friendships. People refer others to YOU—not just your business—once they get to know and trust you.

2. It's All About Me: Those with a self-centered attitude will struggle in a networking group. Networking, like friendship, is a two-way street. Success in networking comes from genuine interest in other members, much like in a good friendship.

3. Only Out to Get Business: Joining a networking group solely to get business will likely lead to disappointment. While the goal is to generate more business, this is best achieved by building quality relationships over time. Effective networkers help others, which is reciprocated.

4. Giving Out Business Cards: While handing out business cards is part of networking, it shouldn’t be the primary focus. Effective networking involves getting to know fellow members and actively listening. Focus on others, not just on distributing your cards.

5. Inconsistent Attendance: Missing meetings can render your networking efforts ineffective. In a monthly setting, missing one meeting means you won’t be seen for another eight weeks. Regular attendance helps keep you fresh in the minds of other members.

6. Overemphasizing Presentations: Relying solely on a 30-second commercial or a 5-minute presentation to grow your business is a mistake. Presentations are just the beginning. Building a recurring source of referrals requires establishing trust through relationships.

7. Assuming Conversations Are a Waste of Time: Don’t dismiss someone because they aren’t a potential client. You never know who they might know. This limited thinking can inhibit your business growth.

8. Soliciting in One-on-One Meetings: Using one-on-one meetings to pitch products or services is ineffective. These meetings should focus on learning about each other’s businesses and building trust. Key factors include punctuality and responsiveness.

9. Overposting on the LV Elite Network Facebook Page: New members sometimes overpost in their enthusiasm, trying to solicit business. Our Facebook page is meant for announcing business events, sharing testimonials, and communicating about meetings—not for constant solicitation.

By avoiding these common mistakes, you can make the most of your networking opportunities and build a successful, supportive network.